Thinh Huynh

Directed the end-to-end ATL & BTL launch of Comfort Peach & Sakura Detergent, achieving 7 Bio iTO within the first month.

Contributed to the relaunch campaign of Core SKU, resulting in a best-performing social campaign and a top-10-brand event by September 2024.

Led social, media planning, visual direction, and product rollout for Comfort Baby launch, boosting reach across channels and selling 3,000+ units in 2 weeks via brand activation.

Monitored monthly Nielsen IQ & Kantar tools to uncover consumer insights, shaping data-driven initiatives for strategic marketing optimization.

Drove full-funnel marketing execution, encompassing packaging design, product launches, media planning, consumer promotions, and brand activation.

Supported the planning and development of content and visual direction for the Vim Block social campaign, achieving a top 5 ranking among best-performing campaigns by June 2024.

Co-led Vietnam's first-ever 5-star toilet truck social stunt, managing agency briefs, visual direction, and on-ground activation logistics.

Implemented nationwide DT/MT consumer promotions, overseeing paperwork, logistics, and supplier coordination to ensure seamless rollout.

Designed diverse creative materials, including digital and social assets, mockups, and campaign documents, ensuring alignment with brand guidelines and performance KPIs.

Audited and revamped existing website UI to resolve key B2B customer journey bottlenecks, increasing user engagement by 30% and retention time by 2x.

Contributed to promotional strategies, digital outreach, and on-event coordination for Vietnam Startup Day 2022, attracting 15,000 attendees.

Supported the successful planning and execution of over 20 networking events, engaging industry giants such as SK Group and Qualcomm.

Drafted multi-format communication assets (social, email, PR) to effectively drive lead generation and event registrations.