# Thinh Huynh - Marketing Executive
Source: https://hello.cv/huynhthinh
Ho Chi Minh City

## About
Dynamic Marketing Executive and brand strategist with over 2 years of hands-on experience in brand marketing, graphic design, and art direction. Proven ability to blend strategic vision with creative storytelling and data-driven insights, delivering measurable business results such as significant market share growth and enhanced brand visibility. Adept at transforming complex consumer data into actionable strategies that drive strong ROI.

## Work
### Marketing Ufresh (Comfort) | Unilever
Directed comprehensive marketing strategies and product launches for Unilever's Comfort brand, leveraging data-driven insights to achieve significant market penetration and consumer engagement.
- Directed the end-to-end ATL & BTL launch of Comfort Peach & Sakura Detergent, achieving 7 Bio iTO within the first month.
- Contributed to the relaunch campaign of Core SKU, resulting in a best-performing social campaign and a top-10-brand event by September 2024.
- Led social, media planning, visual direction, and product rollout for Comfort Baby launch, boosting reach across channels and selling 3,000+ units in 2 weeks via brand activation.
- Monitored monthly Nielsen IQ & Kantar tools to uncover consumer insights, shaping data-driven initiatives for strategic marketing optimization.
### Marketing Intern (Vim) | Unilever
Executed full-funnel marketing initiatives and supported strategic campaigns for Unilever's Vim brand, contributing to top-performing social media presence and nationwide promotions.
- Drove full-funnel marketing execution, encompassing packaging design, product launches, media planning, consumer promotions, and brand activation.
- Supported the planning and development of content and visual direction for the Vim Block social campaign, achieving a top 5 ranking among best-performing campaigns by June 2024.
- Co-led Vietnam's first-ever 5-star toilet truck social stunt, managing agency briefs, visual direction, and on-ground activation logistics.
- Implemented nationwide DT/MT consumer promotions, overseeing paperwork, logistics, and supplier coordination to ensure seamless rollout.
### Creative Design Intern | Glints
Designed high-impact creative assets and optimized user experiences for Glints, directly contributing to enhanced brand performance and customer engagement.
- Designed diverse creative materials, including digital and social assets, mockups, and campaign documents, ensuring alignment with brand guidelines and performance KPIs.
- Audited and revamped existing website UI to resolve key B2B customer journey bottlenecks, increasing user engagement by 30% and retention time by 2x.
### Event & Communication Associate | BSSC
Coordinated large-scale events and developed multi-channel communication strategies for BSSC, significantly contributing to attendee engagement and lead generation for major industry events.
- Contributed to promotional strategies, digital outreach, and on-event coordination for Vietnam Startup Day 2022, attracting 15,000 attendees.
- Supported the successful planning and execution of over 20 networking events, engaging industry giants such as SK Group and Qualcomm.
- Drafted multi-format communication assets (social, email, PR) to effectively drive lead generation and event registrations.

## Education
### RMIT University (BA) | Professional Communication
GPA 3.4/4.0

## Awards
### Scholar's List for Academic Excellence
RMIT University (Class 2025) | 2025-01-01
Recognized for academic excellence, achieving a Top 5% GPA across all majors.
### Unilever Future Leader Program Top 30 Finalist
Unilever | 2024-01-01
Selected as a top 30 finalist for the highly competitive Unilever Future Leader Program.

## Skills
### Marketing & Strategy
Proficient
- Brand Marketing
- Product Strategy
- Media Planning
- Social Media
- Consumer Promotion
- Ecommerce
- Data Analytics
- Project Management
### Creative & Design
Proficient
- Creative/Art Direction
- Graphic Design
- Content Writing
- UI/UX Design
### Tools & Software
Proficient
- Adobe CC (Ai, Ps, Pr, Lr)
- Google Suite
- Microsoft Suite
- Figma
- Webflow
- Wordpress
- Meta Business Suite
- Google Ads & Analytics
- Kantar Worldpanel
- Nielsen IQ

## Languages
- English
- Vietnamese

## Source
Read this profile on Hello.cv: https://hello.cv/huynhthinh
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